Vellar Group LLP

Our Core Values

Honesty

Transparency in every transaction, building trust that spans generations

Dedication

Committed to excellence in sourcing, quality control, and timely delivery

Hard Work

Going the extra mile to ensure customer satisfaction and product perfection

Long-term Partnerships

Building relationships that last decades, treating clients as family.

ABOUT US

Founded in the 1920s in New Delhi, our company is a fourth-generation family business built on a legacy of quality, honesty, and global trade excellence. What began as a small agricultural trading venture has grown into an international export business serving clients across five continents.

Over the decades, each generation expanded our reach—from regional markets to the Middle East, Southeast Asia, Europe, and the Americas—while staying true to our core values. Today, we supply premium red chillies, authentic basmati rice, high-grade tallow, and customized pet food solutions, combining traditional expertise with modern logistics and strict quality standards to deliver trusted products worldwide.

Vellar's Tour

Four Generations of Excellence in Global Trade

1920s

The Beginning

The journey began in the bustling markets of New Delhi, where our the great-grandfather laid the foundation of what would become a legacy. With nothing but a keen eye for quality and an unwavering commitment to honesty, he started trading agricultural products across the Indian subcontinent.

1960s-1980s

Expansion Era

Under the guidance of the grandfather and father, the business evolved from regional trading to international exports. Their dedication and hard work opened doors to the Middle East and Southeast Asian markets, establishing relationships that continue to flourish today.

1990s-2010s

Global Footprint

The third generation expanded the reach to Europe and the Americas, diversifying the product portfolio while staying true to the core values that defined them unwavering honesty, relentless dedication, and tireless hard work.

Today

Modern Excellence

Today, from the headquarters in New Delhi, they serve clients across five continents. The fourth-generation leadership combines traditional values with modern efficiency, using cutting-edge logistics and quality control systems while maintaining the personal touch that has been the hallmark for over a century.

The Best Of Nature At Your Service

We bring you the goodness of nature through carefully selected natural ingredients, designed to support your health and well-being in a simple and effective way.

Originated from the Sun-Kissed Fields of South India

Dry Red Chilly

From the sun-drenched, fertile lands of Andhra Pradesh and Karnataka, we bring you the world’s finest dry red chillies. Our harvest is the result of a perfect tropical climate and nutrient-rich soil, cultivated by farmers who have mastered their craft over generations. We specialize in premium varieties known for their vibrant color, robust flavor, and precise pungency levels. Whether you require the intense kick of the Teja S17 or the deep red hues of the Byadgi, our chillies are harvested at peak ripeness and sun-dried to lock in their natural essence.

  • Origin : India
  • Type: Dried, Deep Red chilli
  • Heat Level: High spicy; 85,000 – 100,000 SHU
  • Physicals: 6-9 cm long, thin skin, 0.589% Capsaicin
  • Quality: A/C Best, <10% moisture
From the Sacred Lands of North India

Premium Basmati Rice

Cultivated in the legendary regions of Kurukshetra and Amritsar, our Basmati rice thrives in the perfect terroir—nurtured by the mineral-rich rivers of the Himalayas and centuries of farming heritage. This unique agro-climatic environment results in a grain that is globally unparalleled in aroma, taste, and slender elegance. We offer a curated selection of authentic varieties, including Pusa Basmati (1121 and 1509), each processed to meet the highest international export standards.

  • Origin : India
  • Grain Length (AGL): 8.25 – 8.35 mm
  • Elongation: ~15 – 18 mm after cooking
  • Color: Golden, Creamy, or White (parboiled effect)
  • Polish: Silky / Double polished
  • Purity: 90% – 95% minimum
  • Broken Grains: 1% maximum
Superior Quality By-Product Processing

Premium Grade Tallow

Sourced from FSSAI and APEDA certified facilities that maintain the highest standards of hygiene and processing. Our tallow is a premium by-product derived from meat processing, refined through advanced rendering technology that ensures exceptional purity and consistency.
Every batch undergoes rigorous quality control including moisture content analysis, free fatty acid testing, and contamination screening. Our modern processing units employ multi-stage filtration and temperature-controlled rendering to produce tallow that meets international pharmaceutical and industrial grade specifications.

  • Pharmaceutical & Industrial grade available
  • Low free fatty acid content
  • Packaged in food-grade steel drums (200kg)
  • ISO 22000 certified processing facilities
  • Halal and Kosher certifications available
  • Complete traceability and batch documentation
White Label & Private Label Manufacturing

Custom Pet Food Solutions

We understand that every brand has unique requirements. Our flexible manufacturing and packaging facility allows us to produce premium pet food products under your brand name, customized to your exact specifications and formulations.
From ingredient sourcing to final packaging, we work closely with you to create products that reflect your brand values. Whether you need grain-free formulas, breed-specific nutrition, or specialized dietary solutions, our team of pet nutrition experts will help develop the perfect product line.

  • Complete white label and private label services
  • Custom formulations for dogs, cats, and exotic pets
  • Multiple packaging options: bags, pouches, tins
  • Nutritionist-approved recipes
  • Small and large batch production capabilities
  • Your brand, your specifications, our expertise

Our Sources

img

4+

Generations

5

Continents

1000+

Shipments/Year

100%

Quality Assured

OUR NETWORK

Domestically, we operate in Amritsar, Kurukshetra, Andhra Pradesh, and Karnataka through a strong chain of distributors, wholesalers, retailers, and online platforms.


Globally, we deliver premium products with efficient logistics, ensuring the right product reaches the right market at the right time with consistent quality.

India-Map

Our Team

Our team is the heart of our success, working together with passion, dedication,
and a shared commitment to excellence.

Prashant Gidwani

Managing Director / Founder

Prashant@vellargroup.com

Ria Bakshani

Operations/Supply chain Manager

Ria@vellargroup.com

Payal Kaur Bakshi

International Sales Manager

Payal@vellargroup.com

Navya Gidwani

Global Sourcing Head

Navya@Vellargroup.com

Shreyas Kumar

Finance Head

Shreyas@vellargroup.com

Contact Us

Let's Build a Partnership That Lasts Generations

Lets Get In Touch

We're here to answer your questions and discuss how we can serve your export needs.

Phone

+91 (11) 27677 444

Headquarters

Vellar Group LLP
Two Horizon Center, First Floor, Golf Course Rd, DLF Phase 5, Sector 43, Gurugram, Haryana 122009

Email

info@vellargroup.com

exports@vellargroup.com

Business Hours

Monday - Friday: 9:00 AM - 6:00 PM IST

Saturday: 9:00 AM - 2:00 PM IST

Send us a Message